Move from mood to product without feeling overwhelmed.
Beauflor brings together design inspiration, US manufacturing, and carefully curated vinyl roll flooring collections. Finding a beautiful, practical floor feels easier from the start.
Find a Beauflor retailer near you and see your favorite designs in person.
Luxury vinyl roll flooring designed for real life - waterproof, comfortable, and made to bring lasting beauty to every room.
Five thoughtfully designed collections made to fit the way you live.
Upload a photo of your room and explore Beauflor styles. Compare colors, patterns and textures, then save or share your favorite look.
Explore curated rooms, colors, textures and collection stories to make choosing your floor feel simple.
Each collection is thoughtfully curated to make choosing easier, with a balance of design, comfort, value, and everyday performance.
Beautiful designs with embossed textures, vivid colors, and enhanced durability are combined to create a luxurious, waterproof flooring experience that looks great and is easy to maintain.
An innovative textile backing that enhances comfort underfoot, thermal insulation, and sound absorbency makes Beauflor luxury vinyl flooring a great choice for all types of lifestyles.
Easy to love, easy to install, easy to live with. Craftech luxury vinyl flooring, made in the USA, looks great and features outstanding durability. Designed for loose-lay or glue-down installation, Craftech offers impressive value with on-trend colors and designs.
Craftech luxury vinyl rolls are easy to clean and waterproof, making Craftech the ideal solution for high-traffic areas in your home.
Reflect+ Collection has been updated with new designs and colors that are perfect for transitional and modern interiors. There are 15 stunning designs for a variety of tastes and aesthetics.
Enjoy stress-free living and the beauty of stylish floors that are waterproof, durable, easy to install, and ready to transform any space. Make every day a relaxing day with the effortless elegance of Reflect+.
The Metro+ Collection is inspired by urban living and is the perfect solution for the multi-family segment. Metro+ has been updated with new designs and colors, based on the latest trends in interiors, and is designed for stress-free living.
Metro+ boasts outstanding performance: it withstands spills, scuffs, and even scratches from family pets. It is easy to install, easy to maintain, waterproof, durable and affordable.
Beautiful, trendy designs with embossed textures, vivid colors, and enhanced durability are combined to create a luxurious flooring experience that is innovative and unique.
The Omega+ collection showcases a range of wood and tile designs. The wood designs come in trendy colors like whitewash and gray, as well as classic honey brown and espresso tones. The tile designs feature mixed width and 12” x 12” sized tile visuals in an organic, earthy color palette.
Omega+ also features several designs that mix plank and tile visuals together to create unique hybrid looks.